Please note: this post is now several years old. For a look at publishing in 2025-26, take a look at my post “Time for the Annual Marketing Review.” Of course I have thoughts on publishing trends. I have to take trends into consideration with every decision we at Weird Sisters Publishing make. Especially right now, while G. is finishing out her time with The Dallas Winds, and I’m the one holding down the fort full-time. In my last post I…
By Jan S. Gephardt “We can’t market this” is a reason for rejection that I’ve heard for decades. It says “your book/story doesn’t fit into our pre-made boxes.” Innovation is sometimes the stuff of new bestsellers, although I’d argue that a book’s worth isn’t always or only revealed by its sales figures. But it admittedly is much harder to sell square pegs when your marketing is solely designed to appeal to round holes. Gatekeepers The literary world is famously full…